Capture summer smiles with a free photoshoot
Yep, we’re offering FREE kids’ photoshoots during the summer holidays. Here’s how it works, but you can see full terms here.


Visit our shops
Summer Smiles runs from 28th July to 24th August 2025. We’re offering a free kids’ photoshoot in our shops across the UK!


Get a free photoshoot
Simply bring your child to a participating Max Spielmann shop and enjoy a free summer shoot. You’ll even take home a free 8x6” print!


Win a holiday
You’ll be entered into a random prize draw where you could win a 1-week family holiday in a UK holiday home!
How to win this year’s prizes
Woo-hoo! There are TWO ways to win great prizes this year!


The Cute Kid Prize Draw
Entrants are automatically added to our big prize draw. The winners will be drawn at random after the competition has ended!


Weekly Social Media Prizes
For the chance to win a £50 voucher, share your cute kid photo on social media, tag us and use #CuteKid2024. Enter on Instagram, Facebook and TikTok!
Turn your summer smiles into perfect gifts
After your free photoshoot, you can print the kids’ adorable smiles on all kinds of personalised gifts!
Frequently asked questions about Summer Smiles
What is Summer Smiles?
Summer Smiles is a new initiative that offers parents a FREE kids’ photoshoot during the summer holidays. It’s all about capturing the little one’s *biggest* summer smiles, while parents will also be entered into a random prize draw for a chance to win a 1-week holiday in a UK holiday home.
How do I get a free photoshoot?
We’re offering free kids’ photoshoots in Max Spielmann shops across the UK. You’ll simply need to find your nearest shop, check if they offer a photoshoot service*, and then bring your child to the shop anytime between 28th July - 24th August 2025.
*if you aren’t sure, we recommend contacting the shop to double-check they’re taking part in the Summer Smiles campaign.
What does the free photoshoot include?
All entries will receive a free professional kids' photoshoot, taken by our experienced in-store colleagues. This will be a classic portrait shot, usually taken in front of a white background (though sometimes this can vary between shops).
Once your child has had their photoshoot, you’ll get a free 8x6” print to take home and will have the option to order other photo prints and gifts!